Behind the Scenes: What an Audio Visual Company Really Does
Hiring an AV company in Sacramento, CA, is more than renting a few speakers, a screen, and a tech team for event day. It’s an investment in a partner that organizes, plans, anticipates problems, and creates a productive environment long before the first guest arrives—and continues supporting you long after the last seat is cleared.
At Sonic Image, planning, organizing, and problem-solving are at the heart of our work. We want every client to feel confident that their event is in capable hands, which is why our behind-the-scenes preparation is such an essential part of our commitment.
Planning to Protect the Success of Your Event
There is much more to producing an event than just getting everything set up correctly and making sure it all works properly on the day of the event. Most people only get to see the finished product of the production – clean audio, crisp images, lighting that seems effortless, etc. But that magic doesn’t just happen. It can take weeks or months of prep work to make the audio visual for events in Sacramento truly seamless.
When we book an event, our logistics work begins immediately. We start scheduling, routing, and coordinating the equipment and personnel needed for the scope of the production. A key part of that process is selecting the right technician for each task and contacting them during the quoting stage to reserve their availability before the contract is finalized.
More Than Just Getting Everything Ready
Before any piece of equipment is packed, it is tested, staged, and inspected to ensure every component—including cables, adapters, and converters—functions exactly as designed. You won’t see this level of detail itemized on an invoice, but it’s the reason unexpected show-stoppers never occur.
Cable installation is its own science. As event size and layout expand, so does the volume of video, audio, and power cables required. Large outdoor productions—such as high school graduations on football fields—demand extensive planning and significant infrastructure. In some cases, power cable runs must span extraordinary distances to meet coverage needs and optimal speaker placement. Audio Visual for Events in Sacramento, CA, isn’t just about supplying equipment; it’s about engineering a dependable experience tailored to the space.
Resetting After the Show
When an event finishes, the work continues on. All of the equipment is returned to the shop to be checked and evaluated to ensure it meets our standards before the next client needs it. We pride ourselves on maintaining organization, labeling, and robust storage systems that allow all equipment to be located quickly and deployed easily. Our team also handles minor repairs in-house and coordinates external repair services for any equipment requiring additional maintenance between events.
Why Choose Sonic Image
Sonic Image’s mission is built on a simple philosophy: your event should be free of stress and last-minute scrambling. We pride ourselves on being the leading AV company in Sacramento, CA—one that treats preparation as a core part of the product, not an optional extra. Get in touch to book Sonic Image for your next event, and explore our team to learn more about the experts behind every production.
